AURATA LLC Launches "Junk Drawer Revival" – The Ultimate Solution for Organizing Life's Little Bits & Pieces

Seattle, WA – November 8, 2023 – AURATA LLC, a Seattle-based company specializing in clever organization solutions, today announced the launch of its innovative new product: the “Junk Drawer Revival” lot. Forget the chaos, the tangled mess, the frustration of digging for that one thing… AURATA is tackling the universal struggle of the junk drawer head-on. “Let’s be real, everyone has a junk drawer,” says Amelia Hayes, CEO of AURATA LLC. “It's that black hole in the kitchen, the office, sometimes even the bathroom! It’s supposed to be convenient storage, but it quickly turns into a source of stress. We started AURATA because we believe organization shouldn't be a chore, and the ‘Junk Drawer Revival’ is our answer to taming that beast.” What is the “Junk Drawer Revival”? This isn't just another plastic organizer. AURATA's "Junk Drawer Revival" is a curated lot, carefully designed to maximize space and bring order to even the most hopelessly cluttered drawers. It’s a complete system, not just a few containers. Think of it as a little vacation for your junk drawer. The lot includes a variety of modular, adjustable components, all fitting into standard drawer sizes (though we've got scaling options coming soon!). Key components include: Flexible Dividers: These aren't your grandma’s flimsy cardboard dividers. AURATA’s dividers are made from durable, yet lightweight, recycled plastic. They're easily adjustable to create customized compartments of various sizes. “You can literally reconfigure these things a dozen times until you find the perfect layout," explains Head of Product Development, Ben Carter. Small-Item Bins: Say goodbye to lost buttons, rogue paperclips, and the never-ending search for batteries! The lot includes a collection of clear, stackable bins perfect for containing those tiny essentials. “We specifically designed these bins to be see-through, so you can instantly identify what’s inside. No more rummaging!" says Carter. Cable Organizers: A notorious junk drawer culprit – tangled charging cables! AURATA’s cable organizers keep cords neatly coiled and prevent them from becoming a frustrating knot. These aren’t just clips; they’re little cord ‘homes.’ Magnetic Catch-All Tray: Paperclips, thumbtacks, safety pins… things you know you’ll need eventually, but never know where to put. AURATA’s magnetic tray keeps these small metal items securely contained and within easy reach. It sticks right to the side of the drawer, maximizing space. Labeling System: Because what's the point of organizing if you can't remember what goes where? The lot includes a set of durable, reusable labels and a fine-tipped marker, so you can clearly identify the contents of each compartment. "We recommend labeling everything! It makes maintaining the organization so much easier," Hayes adds. AURATA LLC: Solving Everyday Problems with Smart Design AURATA LLC was founded on the principle that organization should be accessible and enjoyable. Based in Seattle, Washington, the company is committed to creating innovative, high-quality products that simplify everyday life. The team at AURATA understands that life is messy, and that’s okay. They aim to provide solutions that make managing that mess a little easier. “We’re not about perfection; we’re about progress," says Hayes. "We want to help people reclaim their space and their time, starting with that dreaded junk drawer. It's amazing how much of a difference a little organization can make in your overall well-being." Beyond the Junk Drawer: AURATA’s Vision for the Future While the “Junk Drawer Revival” is AURATA’s first product launch, the company has ambitious plans for the future. They’re already working on expanding their line of organization solutions to tackle other common household clutter challenges, including kitchen pantries, home offices, and even garages. “We’re really excited about the possibilities," says Carter. "We see a huge opportunity to help people create more functional and peaceful living spaces. We want to be the go-to brand for smart, stylish, and affordable organization solutions.” Availability and Pricing The “Junk Drawer Revival” lot is available for purchase now on the AURATA LLC website (www.aurataorganize.com). The introductory price is $29.99, and the company is offering free shipping on all orders over $50. Contact: AURATA LLC 1037 NE 65TH STREET #81233 SEATTLE, WA, 98115-6655 UNITED STATES 303-200-1418 [email protected] www.aurataorganize.com