
AURATA LLC Launches “Junk Drawer Lots” – The Unexpected Treasure Hunt in a Box
Seattle, WA – October 26, 2023 – AURATA LLC, a Seattle-based company specializing in curated collections and unique finds, today announced the launch of its “Junk Drawer Lots” – a new product designed to bring a little bit of surprise and delight into everyday life. Think of it as a mystery box, but instead of high-end gadgets, it's filled with… well, everything you'd expect to find in someone's junk drawer – and a few things you definitely wouldn't. AURATA LLC, located at 1037 NE 65TH STREET #81233, Seattle, WA, 98115-6655, and reachable at 303-200-1418, started as a passion project born from the founders’ love of estate sales, flea markets, and the thrill of the hunt. “We noticed a gap in the market,” explains company founder, Alex Johnson. “Everyone's obsessed with unboxing experiences, but they're all the same – expensive tech or beauty products. We wanted to create something different. Something… relatable.” And relatable it is. The “Junk Drawer Lot” isn’t about acquiring something you need. It’s about rediscovering the joy of the unexpected. Each lot is a carefully assembled assortment of quirky, nostalgic, and sometimes downright bizarre items, sourced from a variety of places. Think forgotten toys, vintage buttons, mismatched hardware, interesting keys with no locks, old postcards, random office supplies, slightly-used tools, and the occasional genuinely useful item thrown in for good measure. "It's like a little time capsule," says Sarah Chen, AURATA's Head of Curation. “We spend hours sorting through collections, rescuing forgotten treasures. We aim for a mix of sentimentality, practicality, and just plain oddness. No two lots are exactly the same." What’s the Appeal? Why “Junk Drawer Lots”? AURATA believes the appeal of the “Junk Drawer Lot” lies in several key areas: Nostalgia: Many items in the lots will trigger memories and spark conversations. “People love to reminisce,” says Johnson. “An old bottle cap, a faded photograph, a chipped teacup – these things can transport you back in time.” Creative Inspiration: The eclectic mix of items can be a source of inspiration for artists, crafters, and DIY enthusiasts. “We’ve already had customers tell us they’re using the buttons and hardware for jewelry making, and the postcards for collage projects,” Chen adds. A Break from the Ordinary: In a world dominated by curated experiences and minimalist aesthetics, the “Junk Drawer Lot” offers a refreshing dose of chaos and unpredictability. “It’s a reminder that it’s okay to embrace imperfection and find beauty in the unexpected,” Johnson explains. The Thrill of the Hunt: Unboxing a “Junk Drawer Lot” is like going on a mini-treasure hunt. You never know what you’re going to find, and that’s part of the fun. Unique Gifting Opportunity: Looking for a gift for the person who has everything? The “Junk Drawer Lot” is a guaranteed conversation starter. It's perfect for birthdays, holidays, or just a random act of kindness. What’s Inside a Typical “Junk Drawer Lot”? While each lot is unique, customers can generally expect to find a mix of: Small Toys & Figurines: Think vintage plastic toys, miniature cars, and collectible figurines. Office Supplies: Paperclips, rubber bands, pens, pencils, and other office essentials. Many are vintage or discontinued. Hardware: Screws, nuts, bolts, nails, and other small hardware items. Buttons & Sewing Supplies: A colorful assortment of buttons, thread, and other sewing accessories. Keys: Old keys with unknown locks. (Maybe you'll find the lock someday!) Postcards & Photographs: Vintage postcards and old photographs depicting scenes from the past. Miscellaneous Items: This is where things get really interesting! Expect to find everything from bottle caps and marbles to antique coins and vintage stamps. The possibilities are endless. Sometimes, Something Useful!: A functioning pen, a usable screwdriver, a decent pair of scissors… you never know when you’ll strike gold. Sustainability & Responsible Sourcing AURATA LLC is committed to sustainability and responsible sourcing. The items in the “Junk Drawer Lots” are primarily sourced from estate sales, flea markets, and donations. This helps to reduce waste and give new life to forgotten treasures. “We believe that everything has a story to tell,” says Chen. “We’re passionate about preserving the past and finding creative ways to repurpose and reuse items that might otherwise end up in landfills.” Availability and Pricing The “Junk Drawer Lots” are currently available for purchase on the AURATA LLC website (website address to be added once live). Lots are priced at $29.99 plus shipping. AURATA LLC is also offering limited-edition themed lots, such as “Vintage Toy Lot” and “Office Supply Extravaganza.” About AURATA LLC AURATA LLC is a Seattle-based company specializing in curated collections and unique finds. Founded on a passion for estate sales, flea markets, and the thrill of the hunt, AURATA LLC aims to bring a little bit of surprise and delight into everyday life. The company is committed to sustainability and responsible sourcing. Contact: Alex Johnson AURATA LLC 1037 NE 65TH STREET #81233 Seattle, WA, 98115-6655 303-200-1418 (email address to be added once live)